This Is Content
Over the last few weeks, I’ve been seeing a lot of smart people experiencing small paroxysms of insecurity about the use of the word “content” to describe the stuff that people publish online. “It’s impersonal,” goes the narrative. “It’s a buzzword.” “It takes all the humanity and warmth out of our stories and insights and [...]
Read more from the Content Strategy, Storytelling, Writing category. If you would like to leave a comment, click here: 5 Comments. or stay up to date with this post via RSS
Ze Big Web Show
I just had the great pleasure of doing a live interwebvideo joint interview with Kristina Halvorson on Dan Benjamin and Jeffrey Zeldman’s The Big Web Show. With luck, it wasn’t entirely clear that my cat jumped onto my lap halfway through and proceeded to claw the crap out of my kneecaps. He’s awesome like that. [...]
Read more from the Content Strategy, Out in the World category. If you would like to leave a comment, click here: Comment. or stay up to date with this post via RSS
Cocktail Hour: 5 at 5pm
Every Friday around 5pm, I link to five content-related articles that inspired, surprised, and delighted me during the week. Then we drink. “Themes For A Good Infographic” Eoin Purcell, “E-books are a Cul-de-sac” Tim Meaney, “The Future of the Story” Jonah Lehrer, “Attention and Intelligence” Dave Currey, “How to Survive Geolocation’s Looming Apocalypse” Bonus: “One [...]
Read more from the Cocktail Hour, Content Strategy, Publishing, Storytelling category. If you would like to leave a comment, click here: Comment. or stay up to date with this post via RSS
Cocktail Hour: 5 at 5pm
Every Friday around 5pm, I’ll be linking to five content-related articles that inspired, surprised, and delighted me during the week. (Then we drink.) Liz Danzico on Obama’s editing Robert Gracey, “Content Transparency: Can You See Me Now?” Tiffani Jones, “Before You Hire a Writer” Jeffrey Zeldman, “Love Me Long Time” Nicole Jones’s rowdy new blog, [...]
Read more from the Cocktail Hour, Content Strategy, Editing, Writing category. If you would like to leave a comment, click here: 3 Comments. or stay up to date with this post via RSS
Paying For It
Yesterday, I wrote that content is expensive, and that there are really only four ways to subsidize content online: ads, subscriptions, marketing writeoffs, and paid delivery channels. But we’re not really publishers over here in the web content world, so we don’t need to think about this stuff, right? Eh. If you work in web [...]
Read more from the Content Strategy, Editorial Strategy, Publishing category. If you would like to leave a comment, click here: 11 Comments. or stay up to date with this post via RSS
Content is Expensive
One of the ideas that kept pecking at my brain while I was prepping for our SXSW publishing panel was this: Content isn’t free. If it’s good, it’s very expensive to make. We can subsidize its production and maintenance in any number of ways, but we have to start being honest—with ourselves, our clients, and [...]
Read more from the Content Strategy, Editorial Strategy, Publishing category. If you would like to leave a comment, click here: 21 Comments. or stay up to date with this post via RSS
The Plot (Not) To Annoy Eric Meyer
Every year, thousands of people in the web industry attend the SXSW Interactive conference in Austin, and every year, the number of SXSW-specific tweets—way too many quotes from panels, of course, but also “Going to Ginger Man” and “Ballroom A is LIKE UNTO AN ICEBERG”—tend to drown out other discussion in the web-making section of [...]
Read more from the Content Strategy, Usability category. If you would like to leave a comment, click here: 6 Comments. or stay up to date with this post via RSS
