Incisive.nu

Because the internet is made of content. Research, debate, and ideas on strategy, writing, curation, and content wrangling of all sorts from Erin Kissane.
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Content & Curation: An Epic Poem

Written on July 22, 2010. Written by Erin.

If you follow the discussion about content strategy and new-school publishing, you’ve probably seen at least a piece of the “content curation” tussle that’s been heating up on the web. Here’s the 30-second version: NEWSPAPERS: “The youngs say they’re curating things, even though they do not work in museums.” SOCIAL MEDIA/CONTENT MARKETING PEOPLE: “Content curation [...]

Read more from the Content Strategy, Editorial Strategy, Publishing category. If you would like to leave a comment, click here: 6 Comments. or stay up to date with this post via RSS, or you can Trackback from your site.

Cocktail Hour: 5 at 5pm

Written on April 2, 2010. Written by Erin.

Every Friday around 5pm, I link to five content-related articles that inspired, surprised, and delighted me during the week. Then we drink. “Themes For A Good Infographic” Eoin Purcell, “E-books are a Cul-de-sac” Tim Meaney, “The Future of the Story” Jonah Lehrer, “Attention and Intelligence” Dave Currey, “How to Survive Geolocation’s Looming Apocalypse” Bonus: “One [...]

Read more from the Cocktail Hour, Content Strategy, Publishing, Storytelling category. If you would like to leave a comment, click here: Comment. or stay up to date with this post via RSS, or you can Trackback from your site.

Paying For It

Written on March 24, 2010. Written by Erin.

Yesterday, I wrote that content is expensive, and that there are really only four ways to subsidize content online: ads, subscriptions, marketing writeoffs, and paid delivery channels. But we’re not really publishers over here in the web content world, so we don’t need to think about this stuff, right? Eh. If you work in web [...]

Read more from the Content Strategy, Editorial Strategy, Publishing category. If you would like to leave a comment, click here: 11 Comments. or stay up to date with this post via RSS, or you can Trackback from your site.

Content is Expensive

Written on March 24, 2010. Written by Erin.

One of the ideas that kept pecking at my brain while I was prepping for our SXSW publishing panel was this: Content isn’t free. If it’s good, it’s very expensive to make. We can subsidize its production and maintenance in any number of ways, but we have to start being honest—with ourselves, our clients, and [...]

Read more from the Content Strategy, Editorial Strategy, Publishing category. If you would like to leave a comment, click here: 21 Comments. or stay up to date with this post via RSS, or you can Trackback from your site.

A Tale of 3 News Apps

Written on March 4, 2010. Written by Erin.

I used to read The New York Times online. Granted, the NYT can be weirdly insular, mesmerized by the trappings of wealth, and bad at covering literature, but I like newspapers, I like plenty of the NYT‘s national and international coverage, and I live in New York. Over the last year, I’ve found myself doing [...]

Read more from the Design for Reading, Publishing, Usability category. If you would like to leave a comment, click here: 3 Comments. or stay up to date with this post via RSS, or you can Trackback from your site.

Content Strategy Is About Publishing

Written on March 3, 2010. Written by Erin.

In a couple of weeks, I’m going to be on a panel called “New Publishing and Web Content” at SXSW Interactive, and I’ve been thinking even more than usual about publishing and the anxieties surrounding its supposed demise. When people talk about the imminent death of publishing, they’re usually talking about something narrow, specific, and [...]

Read more from the Content Strategy, Publishing category. If you would like to leave a comment, click here: 11 Comments. or stay up to date with this post via RSS, or you can Trackback from your site.

In Defense of the CMS

Written on March 1, 2010. Written by Erin.

A couple of weeks ago, an article on The CMS Myth called “Stop Letting People Use Your CMS” made the rounds on Twitter and content-related blogs. The author’s frustration clearly resonated with a lot of people who wrangle content, and some of his points are great: I can’t tell you how many times we’ve seen [...]

Read more from the Editorial Strategy, Publishing, Workflow category. If you would like to leave a comment, click here: 7 Comments. or stay up to date with this post via RSS, or you can Trackback from your site.

  • About Erin

    Erin Kissane is a content strategist, editorial consultant, and writer based in New York City. She got this way by reading too much. Learn more.
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