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	<title>Incisive.nu</title>
	<link>http://incisive.nu</link>
	<description>Content, Publishing, Editorial</description>
	<lastBuildDate>Wed, 31 Aug 2011 15:51:06 +0000</lastBuildDate>
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		<title>Announcing Contents magazine</title>
		<description><![CDATA[The conversation about content strategy, online publishing, and all the subfields and specializations that surround them is flourishing. Wonderfully, it&#8217;s no longer possible to keep track of the posts, comments, talks, and events that take place every week within our world. And it&#8217;s not just that we&#8217;re voluble: our community is extraordinarily generous with knowledge, [...]]]></description>
		<link>http://incisive.nu/2011/announcing-contents-magazine/</link>
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		<title>Now Out: The Elements of Content Strategy</title>
		<description><![CDATA[My book is out today! And although I wrote a bit about it when it was first announced, I&#8217;m going to indulge in just a little more. Fruits of labors, via Mr. Santa Maria I wrote The Elements of Content Strategy because as the internet worms its way further and further into our lives, digital [...]]]></description>
		<link>http://incisive.nu/2011/now-out-the-elements-of-content-strategy/</link>
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		<title>The Forecast is Awesome</title>
		<description><![CDATA[That was a hell of a year. It has been a ridiculously wonderful experience to participate in and learn from the giant, piñata-studded, slightly tipsy party that has been content strategy in 2010. (On the personal side, I&#8217;ve had a lot of wonderful conversations and read a lot of spectacular things. And rather miraculously, the [...]]]></description>
		<link>http://incisive.nu/2010/the-forecast-is-awesome/</link>
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		<title>Ch-ch-ch Changes</title>
		<description><![CDATA[Let her fix the content or she will maim you with these common office supplies. (Image source.) A few weeks ago, before the snowpocalypse, I visited the lovely people at Brain Traffic in their Minneapolis lair. Now, a visit to Brain Traffic central is a lot like walking in on the planning session at the [...]]]></description>
		<link>http://incisive.nu/2010/ch-ch-ch-changes/</link>
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		<title>Cognitive, Schmognitive</title>
		<description><![CDATA[A few weeks ago, while in the throes of manuscript editing, I wrote a quick post about what I was doing that week. I did so to help demystify content strategy to people who want to know, as the NYC CS Meetup group would have it, what content strategists do all day. In the post, [...]]]></description>
		<link>http://incisive.nu/2010/cognitive-schmognitive/</link>
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		<title>What Do Content Strategists Do?</title>
		<description><![CDATA[Many others have capably defined content strategy. My favorite definitions are these: content strategy is to copywriting as information architecture is to design —Rachel Lovinger Content strategy plans for the creation, publication, and governance of useful, usable content. —Kristina Halvorson And my newest favorite is: Content strategy is just content planning. —Elizabeth McGuane Also, Rahel [...]]]></description>
		<link>http://incisive.nu/2010/what-content-strategists-do/</link>
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		<title>The Scholar-Curator as Storyteller</title>
		<description><![CDATA[Henry Wessells of The Endless Bookshelf quotes on his site a particularly relevant passage on the production of meaning through scholarship and storytelling: Someone has said that a first-class museum would consist of a series of satisfactory labels with specimens attached. This saying might be rendered : “ The label is more important than the specimen. ” When [...]]]></description>
		<link>http://incisive.nu/2010/the-scholar-curator-as-storyteller/</link>
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		<title>A Content Book Apart</title>
		<description><![CDATA[I&#8217;m writing a book. It&#8217;s going to be called The Elements of Content Strategy, and it will be published by A Book Apart in early 2011. If A Book Apart hadn&#8217;t been interested in this project, it wouldn&#8217;t be happening. This isn&#8217;t &#8220;a content strategy book&#8221; slotted into their lineup; it&#8217;s a specific project conceived [...]]]></description>
		<link>http://incisive.nu/2010/a-content-book-apart/</link>
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		<title>Curation Conclusions</title>
		<description><![CDATA[In the previous posts in this series, we&#8217;ve looked at &#8220;curation&#8221; in two ways: as a term for the filtering and mosaic-style storytelling bloggers and other web writers do by collecting links, and as a way of thinking about long-term content stewardship. In case you missed any parts, here they are: Intro: Content &#38; Curation: [...]]]></description>
		<link>http://incisive.nu/2010/curation-conclusions/</link>
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		<title>Slouching Toward the Curatorial</title>
		<description><![CDATA[(Part four in a five-part series: Introduction, part I, part II, part III.) Based on my own experience and the comments I&#8217;ve seen on content-related discussions of curation, I&#8217;m guessing that most content strategists who don&#8217;t come from the museum or art worlds don&#8217;t realize that there&#8217;s a whole field right across the hall (or [...]]]></description>
		<link>http://incisive.nu/2010/slouching-toward-the-curatorial/</link>
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