A Content Book Apart
I’m writing a book. It’s going to be called The Elements of Content Strategy, and it will be published by A Book Apart in early 2011. If A Book Apart hadn’t been interested in this project, it wouldn’t be happening. This isn’t “a content strategy book” slotted into their lineup; it’s a specific project conceived [...]
Read more from the Content Strategy, Editorial Strategy, Writing category. If you would like to leave a comment, click here: 13 Comments. or stay up to date with this post via RSS
This Is Content
Over the last few weeks, I’ve been seeing a lot of smart people experiencing small paroxysms of insecurity about the use of the word “content” to describe the stuff that people publish online. “It’s impersonal,” goes the narrative. “It’s a buzzword.” “It takes all the humanity and warmth out of our stories and insights and [...]
Read more from the Content Strategy, Storytelling, Writing category. If you would like to leave a comment, click here: 5 Comments. or stay up to date with this post via RSS
Cocktail Hour: 5 at 5pm
Every Friday around 5pm, I’ll be linking to five content-related articles that inspired, surprised, and delighted me during the week. (Then we drink.) Liz Danzico on Obama’s editing Robert Gracey, “Content Transparency: Can You See Me Now?” Tiffani Jones, “Before You Hire a Writer” Jeffrey Zeldman, “Love Me Long Time” Nicole Jones’s rowdy new blog, [...]
Read more from the Cocktail Hour, Content Strategy, Editing, Writing category. If you would like to leave a comment, click here: 3 Comments. or stay up to date with this post via RSS
