Incisive.nu

Because the internet is made of content. Research, debate, and ideas on strategy, writing, curation, and content wrangling of all sorts from Erin Kissane.
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The Curate and the Curator

Written on July 29, 2010. Written by Erin.

(Part three in a five-part series: Introduction, part I, part II.) The previous two posts in this series discussed the notion of content curation as it relates to “real-time curation” and the filtering/mosaic method of online content production. I’ll be adding on a related post with examples of what I consider to be especially useful [...]

Read more from the Content Cocktails, Editorial Strategy, Out in the World category. If you would like to leave a comment, click here: 1 Comment. or stay up to date with this post via RSS, or you can Trackback from your site.

Between the Click and the Curator

Written on July 27, 2010. Written by Erin.

(Part two in a five-part series: Intro post. Part I. See also: “Credo: Addendum”) In the previous post in this series, I suggested that we in web-land tend to use the phrase “content curation” to refer to two distinct activities, and then talked a bit about how we got to the current state of collective [...]

Read more from the Content Strategy, Editorial Strategy, Storytelling category. If you would like to leave a comment, click here: 5 Comments. or stay up to date with this post via RSS, or you can Trackback from your site.

Curating the Deck Chairs on the Titanic

Written on July 26, 2010. Written by Erin.

(Part one in a five-part series. Intro post is here.) One of the snarls in the content curation discussion is a problem of definition: leaving aside the ethical, aesthetic, and logical questions about the relation of museum or gallery curation to the online world, what do we—web people—mean when we say “content curation”? Completists may [...]

Read more from the Content Strategy, Editorial Strategy, Storytelling category. If you would like to leave a comment, click here: 9 Comments. or stay up to date with this post via RSS, or you can Trackback from your site.

Content & Curation: An Epic Poem

Written on July 22, 2010. Written by Erin.

If you follow the discussion about content strategy and new-school publishing, you’ve probably seen at least a piece of the “content curation” tussle that’s been heating up on the web. Here’s the 30-second version: NEWSPAPERS: “The youngs say they’re curating things, even though they do not work in museums.” SOCIAL MEDIA/CONTENT MARKETING PEOPLE: “Content curation [...]

Read more from the Content Strategy, Editorial Strategy, Publishing category. If you would like to leave a comment, click here: 6 Comments. or stay up to date with this post via RSS, or you can Trackback from your site.

Paying For It

Written on March 24, 2010. Written by Erin.

Yesterday, I wrote that content is expensive, and that there are really only four ways to subsidize content online: ads, subscriptions, marketing writeoffs, and paid delivery channels. But we’re not really publishers over here in the web content world, so we don’t need to think about this stuff, right? Eh. If you work in web [...]

Read more from the Content Strategy, Editorial Strategy, Publishing category. If you would like to leave a comment, click here: 11 Comments. or stay up to date with this post via RSS, or you can Trackback from your site.

Content is Expensive

Written on March 24, 2010. Written by Erin.

One of the ideas that kept pecking at my brain while I was prepping for our SXSW publishing panel was this: Content isn’t free. If it’s good, it’s very expensive to make. We can subsidize its production and maintenance in any number of ways, but we have to start being honest—with ourselves, our clients, and [...]

Read more from the Content Strategy, Editorial Strategy, Publishing category. If you would like to leave a comment, click here: 21 Comments. or stay up to date with this post via RSS, or you can Trackback from your site.

In Defense of the CMS

Written on March 1, 2010. Written by Erin.

A couple of weeks ago, an article on The CMS Myth called “Stop Letting People Use Your CMS” made the rounds on Twitter and content-related blogs. The author’s frustration clearly resonated with a lot of people who wrangle content, and some of his points are great: I can’t tell you how many times we’ve seen [...]

Read more from the Editorial Strategy, Publishing, Workflow category. If you would like to leave a comment, click here: 7 Comments. or stay up to date with this post via RSS, or you can Trackback from your site.

  • About Erin

    Erin Kissane is a content strategist, editorial consultant, and writer based in New York City. She got this way by reading too much. Learn more.
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