Rebooting Incisive.nu
When I started doing content work back in 1999, “content strategy” was a wee bitty field mostly limited to vast “enterprise” projects. The first time I began talking about “editorial strategy” online, in 2005, I got heckled by a stranger who couldn’t believe that such a thing existed.
We also had to walk to work in the snow year-round and boil our used typewriter ribbons for soup stock over a fire made of our dot-com-boom stock options.
The field of content strategy has since been widely recognized as a real, important part of the online world, thanks in large part to the work of tireless communicators like Kristina Halvorson, Rachel Lovinger, Jeffrey MacIntyre, Colleen Jones, and Margot Bloomstein.
Most content people also happen to be writers, and in the last 18 months or so, a flourishing crop of great content strategy articles, blog posts, meetups, and conversations has sprung up. Similarly useful and interesting conversations are happening in a range of allied fields and disciplines as well—in information architecture, visual design, and usability, but also in education, (print) publishing, interactive fiction, library science, and cognitive science, just for starters.
On this new version of Incisive.nu, I’ll be collecting those conversations, partly as a way of making my own research and reading (potentially) useful to others and partly to provide a centralized place for collecting disparate bits of the larger conversation about publishing, content work, and editorial strategy.
Thank you for reading.
Happy to see incisive.nu is back! I like the new angle as well.
Link | March 1st, 2010 at 1:59 pm