Headshot of Eric Meyer

Do not taunt happy fun Eric Meyer

Every year, thousands of people in the web industry attend the SXSW Interactive conference in Austin, and every year, the number of SXSW-specific tweets—way too many quotes from panels, of course, but also “Going to Ginger Man” and “Ballroom A is LIKE UNTO AN ICEBERG”—tend to drown out other discussion in the web-making section of Twitter.

And every year, Eric Meyer, who no longer attends SXSW, is annoyed by all the SXSW Twitter fuss. And reasonably so. Twitter needs to work out a way to send certain tweets to subsets of your followers. (Seriously, guys—Livejournal figured this out how many years ago? It’s time.)

Since Twitter hasn’t done so, I’m trying a new workaround, not just to avoid annoying Eric (although he is a very nice man), but as an attempt to hack together a better communication plan, period.

This year, once my plane hits the ground in Austin, all my SXSW-related tweets will start showing up at @kissane_sxsw instead of my usual @kissane account. Those who want to see my Austin tweets can thus opt-in, and all those who don’t can do nothing and won’t be deluged with “Tihs bar is so quite tonight” tweets over the weekend. Not from me, at least. (I stay out about as late as a teetotaling grandma, so my tweets are pretty tame, but still.)

It’s an experiment in not being irritating. I’ll let you know how it goes.

More and Better Ideas

  • Peter, in the comments section below, suggests at-replying SXSW-specific posts to @shhxsw. If everyone who wants to see SXSW tweets follows that account, presto, opt-in tweets. (Hey Peter, since we, uh, share an apartment, you should tell me these thoughts in your brain, dude.)
  • Erin Kurtz suggests tagging the most interesting/inspirational/cautionary tweets about SXSW with #sxswlesson—they will then show up at http://sxswlesson.com/. I think that’s a clever idea.
  • WD45, aka Clinton Forry, points to muuter, which I now plan to use every week when youse start discussing the newest Lost episode days before I see it. Score.
  • Amber Simmons (@ambersimmons) suggests Tweedact. How have I not been using these things all along?! Yes, interrobang.
  • Got more Twitter hacks or SXSW communication tricks? Put ‘em in the comments or tweet at me. I’ll collect everything I see here.