Incisive.nu

Because the internet is made of content. Research, debate, and ideas on strategy, writing, curation, and content wrangling of all sorts from Erin Kissane.
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Cocktail Hour: 5 at 5pm

Written on March 26, 2010. Written by Erin.

Every Friday around 5pm, I’ll be linking to five content-related articles that inspired, surprised, and delighted me during the week. (Then we drink.) Liz Danzico on Obama’s editing Robert Gracey, “Content Transparency: Can You See Me Now?” Tiffani Jones, “Before You Hire a Writer” Jeffrey Zeldman, “Love Me Long Time” Nicole Jones’s rowdy new blog, [...]

Read more from the Cocktail Hour, Content Strategy, Editing, Writing category. If you would like to leave a comment, click here: 3 Comments. or stay up to date with this post via RSS, or you can Trackback from your site.

Paying For It

Written on March 24, 2010. Written by Erin.

Yesterday, I wrote that content is expensive, and that there are really only four ways to subsidize content online: ads, subscriptions, marketing writeoffs, and paid delivery channels. But we’re not really publishers over here in the web content world, so we don’t need to think about this stuff, right? Eh. If you work in web [...]

Read more from the Content Strategy, Editorial Strategy, Publishing category. If you would like to leave a comment, click here: 11 Comments. or stay up to date with this post via RSS, or you can Trackback from your site.

Content is Expensive

Written on March 24, 2010. Written by Erin.

One of the ideas that kept pecking at my brain while I was prepping for our SXSW publishing panel was this: Content isn’t free. If it’s good, it’s very expensive to make. We can subsidize its production and maintenance in any number of ways, but we have to start being honest—with ourselves, our clients, and [...]

Read more from the Content Strategy, Editorial Strategy, Publishing category. If you would like to leave a comment, click here: 21 Comments. or stay up to date with this post via RSS, or you can Trackback from your site.

SXSW 2010: Being There

Written on March 22, 2010. Written by Erin.

This year’s SXSW(i) was by far the largest and most overcrowded that I’ve been to, with the heaviest marketing presence and the largest number of panels I had no interest in attending. It was also the most fun I’ve had in Austin, even though it took me a full week to catch up after returning. [...]

Read more from the Community, Out in the World category. If you would like to leave a comment, click here: 5 Comments. or stay up to date with this post via RSS, or you can Trackback from your site.

The Plot (Not) To Annoy Eric Meyer

Written on March 10, 2010. Written by Erin.

Every year, thousands of people in the web industry attend the SXSW Interactive conference in Austin, and every year, the number of SXSW-specific tweets—way too many quotes from panels, of course, but also “Going to Ginger Man” and “Ballroom A is LIKE UNTO AN ICEBERG”—tend to drown out other discussion in the web-making section of [...]

Read more from the Content Strategy, Usability category. If you would like to leave a comment, click here: 6 Comments. or stay up to date with this post via RSS, or you can Trackback from your site.

Visual Content: Beyond Tufte

Written on March 8, 2010. Written by Erin.

Visual communication is one of the least frequently explored areas within the content world, possibly because it’s so easy to lump in with UI design, aka Not Our Problem. But many forms of visual communication clearly are content, part of the muscle of a website or other project. In the hands of a skillful communicator, [...]

Read more from the Content Strategy, Storytelling category. If you would like to leave a comment, click here: 4 Comments. or stay up to date with this post via RSS, or you can Trackback from your site.

A Tale of 3 News Apps

Written on March 4, 2010. Written by Erin.

I used to read The New York Times online. Granted, the NYT can be weirdly insular, mesmerized by the trappings of wealth, and bad at covering literature, but I like newspapers, I like plenty of the NYT‘s national and international coverage, and I live in New York. Over the last year, I’ve found myself doing [...]

Read more from the Design for Reading, Publishing, Usability category. If you would like to leave a comment, click here: 3 Comments. or stay up to date with this post via RSS, or you can Trackback from your site.

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  • About Erin

    Erin Kissane is a content strategist, editorial consultant, and writer based in New York City. She got this way by reading too much. Learn more.
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