Incisive.nu

Because the internet is made of content. Research, debate, and ideas on strategy, writing, curation, and content wrangling of all sorts from Erin Kissane.
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Rebooting Incisive.nu

Written on February 26, 2010. Written by Erin.

When I started doing content work back in 1999, “content strategy” was a wee bitty field mostly limited to vast “enterprise” projects. The first time I began talking about “editorial strategy” online, in 2005, I got heckled by a stranger who couldn’t believe that such a thing existed. We also had to walk to work [...]

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  • About Erin

    Erin Kissane is a content strategist, editorial consultant, and writer based in New York City. She got this way by reading too much. Learn more.

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